Here's a painful truth: the last time I made a portfolio was the year Drake Hot Line Bling-ed himself into a hard meme, AIB’s roast broke the internet and started the ‘comedians getting FIR-ed’ trend. Adele’s 'Hello' broke many hearts and bathroom mirrors. It was also the year the phrase: ‘Netflix & Chill’ was born.

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Change is hard, not gonna lie.

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Once it was Facebook posts and 140-character tweets; now it’s prompts and algorithms. Turns out, the medium keeps changing, and so do I.

 

I’m a creative who’s been a building block of Brandmovers India: 10 chaotic, kickass years spent helping shape its work, culture, and voice, while growing from senior copywriter to senior creative director.  Rooted in words, refined through experience with 100+ brands, I direct creative strategy and storytelling across fashion, lifestyle, FMCG, corporate, and alco-bev. In total, I bring over 15 years of experience in advertising across both mainline and digital & social.

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I’ve helmed campaigns end-to-end, led [and occasionally mothered] a sparky team of 15+ creatives, pitched for, won and led brands, directed shoots and a couple of films, mentored millennials and Gen-Zs [bless their dark-humour souls], and made clients laugh, cry, and sometimes change their minds.

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Known for compassionate leadership, obsession with craft, and decks that actually land.

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